We wish to be amongst the world’s most respected names in leveraging home appliances service provider to deliver innovative solutions and services to help customers in better meeting their goals.


To Build Sustainable Relationships with Customers , Our People – Whose entrepreneurial spirit and ambition is fuelled by the culture of Pride, Earning, Learning and Fun.
Our Products and Services – That reflect innovation, become quality benchmarks and provide real value-for-money.
Our Policies and Practices – That are fair, transparent and constantly improved to maximize shareholder satisfaction and achieve Market Leadership


Customer is the center of our business | Integrity and highest ethical standards | Mutual Respect and trust in our working relationships | Communication that is open, consistent and two-way | Diversity of people, cultures and ideas | Innovation and encouragement to challenge the status quo | Continuous Improvement, development and learning in all we do | Teamwork and meeting our commitments to one another